COPYWRITING

With over two decades of experience in advertising and marketing, I have a thoughtful and strategic writing style and can quickly adapt to different media requirements, industries, and audiences. I am passionate about the power of words and utilising my writing skills to support my clients' communication needs.

Services include:

  • Advertising campaigns

  • Social Media

  • Website content

  • SEO copywriting

  • Brand, Tone of Voice & Editorial guidelines

  • Email marketing 

  • Video scripts (e.g. brand story, fundraising, training)

  • Printed brochures, flyers, direct mail

  • Tone of Voice creation

  • Product labelling and descriptions

Don't see what you need? Need an industry expert? Let’s chat. One of the things I love most about my job is using my research skills, passion for learning, and meticulous attention to detail to adapt to diverse briefs.

CONTENT STRATEGY

Misfiring marketing plans and ineffective communication are easily resolved with a clear strategy. As an experienced content strategist, I have helped many brands establish a simple, effective, enduring creative identity and content plan.

Services include:

  • Brand strategy  

  • Target audience research and development

  • Content marketing 

  • Advertising strategy 

  • Communications channel planning  

  • Social media strategy

  • Mentoring and coaching

Whether you need a fresh tone of voice, improved brief writing or help training your communications team, I'm here to help.

‘Jane wrote a beautiful script for the announcement video of the Manchester United Women’s Team. Whilst myself and the team are proud of how the video turned out, the script Jane wrote is, for me, the best bit by far.’

— Tim Keeling, Director

PREVIOUS CLIENTS

  • Non-Profit/Charity - Tearfund, The Lambeth Partnership, Kids Matter,  LICC, CCX, Church Army, Resurgo, Glorify, The Marriage Course, Alpha International, Alpha Leadership Conference

  • FMCG - Diageo Bar Academy, Pure Lakes Skincare, Bushmills Whiskey

  • Sport & Culture - Manchester Utd Women’s Football Club, Strand Guest House, Clare Smyth/Core Restaurant, Eat Local, British Biathlon Union

  • Finance & Technology - Flipside Group, Inventya, Azimo, Lyxor Asset Management,  G-Technology, SAM Labs