Jane McKeever
Jane McKeever
Copywriter
 

I am a highly skilled freelance copywriter working with creative agencies, brands, businesses and organisations that need an experienced writer to help with their communication needs.

My copywriting experience includes SEO, social media, PR, websites, tone of voice guidelines, blogs, case studies, video scripts, brand identity and creative campaigns.

With over 20 years in marketing and advertising, I take pride in my efficiency, insightfulness, and can-do adaptability.

So why wait? Contact me today for an initial chat about your project.

‘I have worked with Jane in numerous capacities over the last few years. She carries an inquisitive nature, coupled with strategic insight and a flare for creative writing for numerous clients either corporate or not-for-profits. I cannot recommend her highly enough.’

— Alex Normanton, Creative Director

COPYWRITING

With over two decades of experience in advertising and marketing, I have a thoughtful and strategic writing style and can quickly adapt to different media requirements, industries, and audiences. I am passionate about the power of words and utilising my writing skills to support my clients' communication needs.

Services include:

  • Advertising campaigns

  • Social Media

  • Website content

  • SEO copywriting

  • Brand, Tone of Voice & Editorial guidelines

  • Email marketing 

  • Video scripts (e.g. brand story, fundraising, training)

  • Printed brochures, flyers, direct mail

  • Tone of Voice creation

  • Product labelling and descriptions

Don't see what you need? Need an industry expert? Let’s chat. One of the things I love most about my job is using my research skills, passion for learning, and meticulous attention to detail to adapt to diverse briefs.

CONTENT STRATEGY

Misfiring marketing plans and ineffective communication are easily resolved with a clear strategy. As an experienced content strategist, I have helped many brands establish a simple, effective, enduring creative identity and content plan.

Services include:

  • Brand strategy  

  • Target audience research and development

  • Content marketing 

  • Advertising strategy 

  • Communications channel planning  

  • Social media strategy

  • Mentoring and coaching

Whether you need a fresh tone of voice, improved brief writing or help training your communications team, I'm here to help.

‘Jane wrote a beautiful script for the announcement video of the Manchester United Women’s Team. Whilst myself and the team are proud of how the video turned out, the script Jane wrote is, for me, the best bit by far.’

— Tim Keeling, Director

PREVIOUS CLIENTS

  • Non-Profit/Charity - Tearfund, The Lambeth Partnership, Kids Matter,  LICC, CCX, Church Army, Resurgo, Glorify, The Marriage Course, Alpha International, Alpha Leadership Conference

  • FMCG - Diageo Bar Academy, Pure Lakes Skincare, Bushmills Whiskey

  • Sport & Culture - Manchester Utd Women’s Football Club, Strand Guest House, Clare Smyth/Core Restaurant, Eat Local, British Biathlon Union

  • Finance & Technology - Flipside Group, Inventya, Azimo, Lyxor Asset Management,  G-Technology, SAM Labs 

Contact

Drop me an email at hello@janemckeever.com or use the form below.

If you have the words, there's always a chance that you'll find the way. (1).png

About me

 
 

Hi, I’m Jane…

I lived and worked in London for many years before recently returning to my hometown of Belfast, Northern Ireland. My professional experience includes account management for a global advertising agency, brand marketing, including management of national ad campaigns and a global rebrand, and creative strategy, content management and copywriting for an in-house creative media team.

I am passionate about the arts and am an avid reader, writer and performer. I am writing a play (selected for The Lyric Theatre Belfast's New Writers scheme) and developing a one-woman show as part of Tinderbox Theatre's Incubate programme. I regularly perform stand-up comedy and improv and trained as an improviser at the Free Association, Monkey Toast and Hoopla in London, and the iO Theatre in Chicago.

I love good coffee, cycling, pastries and soup-making (always enough to share) and can often be found in some new coffee spot in Belfast, trying and failing to resist the fresh croissants.

Professional photograph of Copywriter Jane McKeever with yellow arch-shaped background